Discovering my passion
On the first of May, 2018, an idea popped into my head. One that did not seem to far fetched. I immediately began, on May 2nd, keeping an idea log. I chose one of my favorite notebooks and dedicated it to brainstorming. I realized I had discovered my passion. All of this came to the surface because of a giveaway that I was hosting on my personal blog. The gifts to be given were those that encompassed stationery. I have a love of paper, notebooks, planners, markers, you name it, I LOVE it!
How did I know it was my passion?
This was something I knew I could work with forever without getting bored.
From the moment it fell in my lap, I knew my passion had to do with pretty paper and the mental health community. Those were the first two immediate decisions. The two most influential business decisions. This is where I would begin building my brand.
The next decision made was to purchase a domain with the name of the company. First, I had to decide on a name. This part was difficult because many creative domain names are taken and I wanted mine to represent who I am. One day while crafting, the phrase not your average chick made its way onto my project. After a few days of saying it, checking its availability for purchase, writing it out and its acronyms, I took the plunge and purchased the domain notyouraveragechick.com.
Branding is the visual aspect of a company. Choosing the color scheme was easy for me. I have recently been drawn to baby blue, orange, grey, and gold. Since I will be creating products by hand, it became obvious that I create a mood board, using materials I purchased for products. I made the decision to not brand digitally, for now. I have, however, created a few logos for the website using Canva. Canva is a designing app tool that allows you to make designs for websites, social media, and much more. I highly recommend it.
Last but not least the direction in which I would take my business had to be decided. This wasn’t as easy as it sounds. I would begin by crafting multiple products before realizing the exact nature of my newfound company. The making of the boxes is still in the works. I have written donation letters for products and have submitted many without response. I refuse to let that stop me. I will purchase the store bought products myself to invest in the first few boxes.
My vision offers a promising future. Attention to detail, persistence, and dedication will produce products of love from me to the consumer.
Handcrafting isn’t a lost form of art. Many entrepreneurs are selling their handcrafted products worldwide via the internet. Choosing this route will indeed require work but it is work that I am willing to commit too.
Check out my first hand-crafted vintage cards.