What step is next?
In the early stages of development, the question I have asked myself the most is ..
What do I do next?
Unfortunately, the answers don’t fall from the sky nor will you find others willing to help, at least not for free. Research gave me direction through suggestions. What I gather is there is no right or wrong way to start a creative business. In my opinion, the most important take away was to have a stock of products available to sell. This is the stage I am currently in. Crafting items to stockpile my inventory.
We are a visual society. We want to see what it is we are purchasing. We want to touch and feel the textures. Much business is conducted on the internet which removes the ability to touch. Our visual senses allow us to see something tangible. Concrete evidence that the product exists becomes somewhat of a guarantee.
This flows into the importance of my next step.
What is branding
By no means am I professional on this subject but I get the gist. Branding is the visual representation of your company. Color schemes, patterns, and texts will be combined to design a style that defines your company without words. When you see the swoop checkmark you know that is Nike. That is branding at its finest. Using a free app I have somewhat created a brand for myself but nothing is set in stone yet.
I am, however, set on my color scheme. What colors have I chosen? Turquoise, light grey, yellow and gold glitter. Gold glitter hasn’t been an option digitally but it will be reflected in my artwork. Below is a logo I have created that I am pleased with. The minimalist theme is the route I have taken. Clean, crisp lines. The rest of my brand is in the works. Stay tuned!
As I reveal my work I hope for my personality to come across through in my branding. I am sort of a strictly business type woman… who am I kidding? I am strictly business. Thank God for my mom who loosens me up! On the contrary to my business-like persona, I am fun.
Despite not having the resources to pay someone to professionally design my brand, I have found a ton of information regarding it. I have done what I am capable of doing, digitally, with NYAC. There will be additions continuously throughout the next year. I will also remove the stuff that doesn’t fit within my brand.
This is where I am in developing my creative business.
I haven’t progressed much past designing materials to produce products and branding. I’m not quite sure of my next step but I am content with where I am. Learning and growing. Challenging my potential and my creativity.
For those who are currently following along, I would like to thank you as well as ask for your patience. By trade, I am a bartender but by desire, I am branching out into design. I hope that you stick around and watch as it all unfolds.
Thank You, Sincerely,